Privacy Policy

Last updated: 4 January 2026

1. Introduction

Infinity Business Consultancy ("we", "our", or "us") is committed to protecting and respecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you visit our website or use our healthcare consultancy services.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information:

• Name and contact details (email, phone number, address)
• Company information and job title
• Information about your healthcare organisation
• Communication preferences
• Any information you provide in enquiry forms or consultations

2.2 Technical Information

We automatically collect:

• IP address and browser information
• Pages visited and time spent on our website
• Referring website and search terms used
• Device and operating system information

3. How We Use Your Information

We use your personal information to:

• Provide healthcare consultancy services and respond to enquiries
• Communicate about our services and schedule consultations
• Improve our website and services
• Comply with legal obligations
• Send relevant marketing communications (with consent)

4. Legal Basis for Processing

Under GDPR, we process personal data based on:

• Legitimate Interest: To provide consultancy services and improve our offerings
• Consent: For marketing communications and non-essential cookies
• Contract: To fulfil our consultancy agreements
• Legal Obligation: To comply with applicable laws and regulations

5. Data Sharing and Disclosure

We do not sell your personal information. We may share information with:

• Trusted service providers who assist in delivering our services
• Professional advisors (lawyers, accountants) when necessary
• Regulatory authorities when legally required
• Third parties with your explicit consent

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

• Secure data transmission using SSL encryption
• Regular security assessments and updates
• Access controls and staff training
• Secure backup and recovery procedures

7. Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, typically:

• Client data: 7 years after completion of services
• Marketing contacts: Until you unsubscribe or object
• Website analytics: 26 months from collection

8. Your Rights

Under GDPR, you have the right to:

• Access your personal information
• Correct inaccurate or incomplete data
• Delete your personal information
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
• Lodge a complaint with the ICO

9. Cookies

We use essential cookies to operate our website and analytics cookies to understand how visitors use our site. You can manage cookie preferences through our cookie banner or browser settings. For detailed information, see our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and recommend reviewing their privacy policies.

11. Changes to This Policy

We may update this privacy policy periodically. Changes will be posted on this page with an updated revision date.

12. Contact Information

For questions about this privacy policy or to exercise your rights, contact us: